Author Archives: ladylicata

Red Queen

Red Queen by Victoria Aveyard 1/7 stars (some spoilers, if you care) I put this book on my list because it won a Goodreads Choice Award. Often when that happens, a book is worth my time and I enjoy the … Continue reading

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Microtrends

Microtrends: The small forces behind tomorrow’s big changes By Mark J. Penn with E. Kinney Zalesne 5/7 stars Trends tend to be easy to spot, at least when they are on a large scale. Everyone knows that bellbottoms were popular … Continue reading

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Contagious

Contagious by Jonah Berger 6/7 stars Why do some ads work when others don’t? What makes a video go viral? Why on earth is the McRib popular? These are questions that Berger addresses in Contagious. He posits the idea that … Continue reading

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Speaking in Public

Speaking in Public by Reid Buckley 2/7 stars I will not pretend that I enjoied this volume. Buckley does have some decent points about preparation and presence, but it is couched in such vitriolic language as to make the advice … Continue reading

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The Power of Habit

The Power of Habit By Charles Duhigg 6/7 stars I found this book fascinating. Duhigg examines not only the psychology of habits, but also the neurology. The basic idea is that a habit involves four components: craving, cue, routine, and … Continue reading

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The Improvisation Edge

The Improvisation Edge Karen Hough 3/7 Stars This book examines how skills in improv can improve your ability to build trust and collaborate in creative ways. The main tenants are: accept other’s suggestions, explore and build on those suggestions, everyone … Continue reading

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Armada

Armada by Ernest Cline 3/7 stars [mild spoilers] On the whole, I found this book under-whelming. I will fully admit that I had high expectations of Cline after Ready Player One. Cline’s first novel was well thought out, written, and … Continue reading

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