Category Archives: Business

The House of Gucci

The House of Gucci by Sara G. Forden 5/7 stars This book tells the history of the fashion house Gucci, from its founding in 1921 to 2000. The subtitle of The House of Gucci is “A Sensational story of Murder, Madness, … Continue reading

Posted in Business | Tagged , | Leave a comment

Microtrends

Microtrends: The small forces behind tomorrow’s big changes By Mark J. Penn with E. Kinney Zalesne 5/7 stars Trends tend to be easy to spot, at least when they are on a large scale. Everyone knows that bellbottoms were popular … Continue reading

Posted in Business, Technology | Tagged , , | Leave a comment

Contagious

Contagious by Jonah Berger 6/7 stars Why do some ads work when others don’t? What makes a video go viral? Why on earth is the McRib popular? These are questions that Berger addresses in Contagious. He posits the idea that … Continue reading

Posted in Business, Personal development | Tagged , , | Leave a comment

The Improvisation Edge

The Improvisation Edge Karen Hough 3/7 Stars This book examines how skills in improv can improve your ability to build trust and collaborate in creative ways. The main tenants are: accept other’s suggestions, explore and build on those suggestions, everyone … Continue reading

Posted in Business, Non-fiction | Leave a comment

In The Plex

In the Plex By Steven Levy 3/7 stars I expected In the Plex to be an objective history of Google and its various endeavors. As it turns out, I was only half right. It is, indeed, a history of Google. … Continue reading

Posted in Business | Tagged , | Leave a comment

Not Everyone Gets a Trophy

Not Everyone Gets A Trophy By Bruce Tulgan 3/7 stars I found this book rather frustrating to read. It did have some good advice, but that advice was scattered in the midst of generalizations, condescension, and factually inaccurate statements. The … Continue reading

Posted in Business | Tagged , | Leave a comment

The Power of Pull

The Power of Pull By John Hagel III, John Seely Brown, and Lang Davidson 2/7 stars I was expecting this book to be about technology and/or the future of the digital age. This book is not like that at all. … Continue reading

Posted in Business | Leave a comment