Category Archives: Business

Microtrends

Microtrends: The small forces behind tomorrow’s big changes By Mark J. Penn with E. Kinney Zalesne 5/7 stars Trends tend to be easy to spot, at least when they are on a large scale. Everyone knows that bellbottoms were popular … Continue reading

Posted in Business, Technology | Tagged , , | Leave a comment

Contagious

Contagious by Jonah Berger 6/7 stars Why do some ads work when others don’t? What makes a video go viral? Why on earth is the McRib popular? These are questions that Berger addresses in Contagious. He posits the idea that … Continue reading

Posted in Business, Personal development | Tagged , , | Leave a comment

The Improvisation Edge

The Improvisation Edge Karen Hough 3/7 Stars This book examines how skills in improv can improve your ability to build trust and collaborate in creative ways. The main tenants are: accept other’s suggestions, explore and build on those suggestions, everyone … Continue reading

Posted in Business, Non-fiction | Leave a comment

In The Plex

In the Plex By Steven Levy 3/7 stars I expected In the Plex to be an objective history of Google and its various endeavors. As it turns out, I was only half right. It is, indeed, a history of Google. … Continue reading

Posted in Business | Tagged , | Leave a comment

Not Everyone Gets a Trophy

Not Everyone Gets A Trophy By Bruce Tulgan 3/7 stars I found this book rather frustrating to read. It did have some good advice, but that advice was scattered in the midst of generalizations, condescension, and factually inaccurate statements. The … Continue reading

Posted in Business | Tagged , | Leave a comment

The Power of Pull

The Power of Pull By John Hagel III, John Seely Brown, and Lang Davidson 2/7 stars I was expecting this book to be about technology and/or the future of the digital age. This book is not like that at all. … Continue reading

Posted in Business | Leave a comment

Blue Ocean Strategy

Blue Ocean Strategy By W. Chan Kim and Renee Mauborgne 5/7 stars Imagine two oceans. The first is full of sharks and is colored red with the blood of competitors. This is the existing market space. The second is pristine … Continue reading

Posted in Business | Leave a comment