You Are Now Less Dumb
by David McRaney
You Are Now Less Dumb takes seventeen of the concepts introduced in You Are Not So Smart examines them in greater detail, and gives you insight into how to avoid them in the future.. If you want to learn how to overcome your natural psychological shortcomings, this book is for you.
My two favorite subjects were “The Benjamin Franklin Effect” and “Enclothed Cognition”. The Franklin effect essentially states that people who do favors for you are more likely to think favorably toward you. Franklin famously (and counterintuitively) asked to borrow a rare book from a man who had loudly criticised him in a public forum. The man not only let Franklin borrow the book, he became one of Franklin’s strongest supporters after that. The brain assumes that if you do something nice for someone else, you must like that person. Therefore, your attitude changes.
Your attitude is also affected by how you look. Clothing you wear can make a difference in how well you think, how creative you are, and how you view yourself. This is enclothed cognition. It is fascinating to see how the associations you make with clothing can actually change your brain function.
I would highly recommend this book to anyone interested in thinking about thinking.