Monthly Archives: August 2016

Microtrends

Microtrends: The small forces behind tomorrow’s big changes By Mark J. Penn with E. Kinney Zalesne 5/7 stars Trends tend to be easy to spot, at least when they are on a large scale. Everyone knows that bellbottoms were popular … Continue reading

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Contagious

Contagious by Jonah Berger 6/7 stars Why do some ads work when others don’t? What makes a video go viral? Why on earth is the McRib popular? These are questions that Berger addresses in Contagious. He posits the idea that … Continue reading

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Speaking in Public

Speaking in Public by Reid Buckley 2/7 stars I will not pretend that I enjoied this volume. Buckley does have some decent points about preparation and presence, but it is couched in such vitriolic language as to make the advice … Continue reading

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