Category Archives: Non-fiction

Microtrends

Microtrends: The small forces behind tomorrow’s big changes By Mark J. Penn with E. Kinney Zalesne 5/7 stars Trends tend to be easy to spot, at least when they are on a large scale. Everyone knows that bellbottoms were popular … Continue reading

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Contagious

Contagious by Jonah Berger 6/7 stars Why do some ads work when others don’t? What makes a video go viral? Why on earth is the McRib popular? These are questions that Berger addresses in Contagious. He posits the idea that … Continue reading

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Speaking in Public

Speaking in Public by Reid Buckley 2/7 stars I will not pretend that I enjoied this volume. Buckley does have some decent points about preparation and presence, but it is couched in such vitriolic language as to make the advice … Continue reading

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The Power of Habit

The Power of Habit By Charles Duhigg 6/7 stars I found this book fascinating. Duhigg examines not only the psychology of habits, but also the neurology. The basic idea is that a habit involves four components: craving, cue, routine, and … Continue reading

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The Improvisation Edge

The Improvisation Edge Karen Hough 3/7 Stars This book examines how skills in improv can improve your ability to build trust and collaborate in creative ways. The main tenants are: accept other’s suggestions, explore and build on those suggestions, everyone … Continue reading

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In The Plex

In the Plex By Steven Levy 3/7 stars I expected In the Plex to be an objective history of Google and its various endeavors. As it turns out, I was only half right. It is, indeed, a history of Google. … Continue reading

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What the Dog Saw

What the Dog Saw By Malcom Gladwell 7/7 stars The best part about Malcolm Gladwell is the fact that he thinks up questions no one else does. Questions like: why is there only one kind of ketchup when there are … Continue reading

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