Category Archives: Non-fiction

You Are Now Less Dumb

You Are Now Less Dumb by David McRaney 6/7 stars You Are Now Less Dumb takes seventeen of the concepts introduced in You Are Not So Smart examines them in greater detail, and gives you insight into how to avoid … Continue reading

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This Will Make You Smarter

This Will Make You Smarter Edited by John Brockman 4/7 stars “What scientific concept would improve everybody’s cognitive toolkit?” Interesting question, no? Edge.org posited this question and published 151 answers from scientists, doctors, journalists and authors. Each answer was about … Continue reading

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You Are Not So Smart

You Are Not So Smart by David McRaney 7/7 stars I find cognition fascinating. You Are Not So Smart is a collection of articles about the misconceptions and fallacies that nearly everyone suffers from. The first several chapters I felt … Continue reading

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The House of Gucci

The House of Gucci by Sara G. Forden 5/7 stars This book tells the history of the fashion house Gucci, from its founding in 1921 to 2000. The subtitle of The House of Gucci is “A Sensational story of Murder, Madness, … Continue reading

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Microtrends

Microtrends: The small forces behind tomorrow’s big changes By Mark J. Penn with E. Kinney Zalesne 5/7 stars Trends tend to be easy to spot, at least when they are on a large scale. Everyone knows that bellbottoms were popular … Continue reading

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Contagious

Contagious by Jonah Berger 6/7 stars Why do some ads work when others don’t? What makes a video go viral? Why on earth is the McRib popular? These are questions that Berger addresses in Contagious. He posits the idea that … Continue reading

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Speaking in Public

Speaking in Public by Reid Buckley 2/7 stars I will not pretend that I enjoied this volume. Buckley does have some decent points about preparation and presence, but it is couched in such vitriolic language as to make the advice … Continue reading

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